Tuesday, April 17, 2007
Labeled me a ho
Article in today's Times about Home Depot getting into green labeling. Perhaps this is a sign that being green is attractive to consumers in this down economy. I seem to recall that this was a big thing with lumber some time back- boasting of the concientious logging your companies suppliers practiced.
As most know, in the absence of any sort of regulation, a label doesn't really mean shit. The debate about what exactly qualifies food as "organic" illustrates this perfectly. If the label sells, people will surely try to sell the label without taking the hit associated with actually providing the bona fide product. I'm not saying this is what Homie D (nomenclature that proves I've worked on a construction site) is doing, but I'm just sayin is all.
Eco-labels.org keeps their eye out for this sort of thing. Recognize.
News on them internets:
-The Philadelphia Eagles are crediting members of their organization who invest in wind energy. Maybe that's because Lincoln Financial Field is in the Delaware River flood plain.
-I came across an interesting blog recently called Framing Science. The blog doesn't talk about science itself so much as it talks about the way in which science is talked about- e.g. The Frame. For those of you who are unfamiliar with the term "framing" it can be losely understood as the way in which an issue is presented and understood in the public debate. For example, here are two competing frames: Estate Tax versus Death Tax.
Basically, Framing Science keeps up with the issues of rhetoric, debate and discussion in science policy. I have said numerous times before that I think scientists have to work harder to make themselves understood and accessible so that they are not pushed around in the public debate by people with political goals but no factual backup.